Guido Parlato


Guido Parlato

Design Director at frog Milan Center of Excellence, passionate about bringing to market meaningful experiences to enhance user’s everyday life.

In his 15+ years of experience with Product Design Innovation and User Experience, Guido has delivered effective products for a wide range of global clients across different industries, as telco, media, insurtech, financial services, and healthcare.

Since 2004 he has participated in teaching activities at Politecnico di Milano, SUPSI, and IED.
Currently Assistant Professor at the Interaction Design course of Politecnico di Milano, Design Faculty.

Workshop - October 7th


Who said that delivering a digital product, especially on a large scale, is a simple matter? Obviously no one.
Tackle with your team all the stages of delivering a digital product, from business objective and user needs to design and development, facing challenges, unforeseen contingencies, budget cuts and crazy project managers, all enhanced by agile methodologies, design thinking and... the choices you’ll make.

We will show you the best practices we applied to complex design and delivery projects, following how our team faced the changes coming in, starting from the planning phase, going through the process setup, design and development activities till the product finalization.

You’ll be then engaged in exercises where we’ll ask you to implement discipline best practices, thinking to real cases where it’s normal to have unexpected events and plans need to be reconsidered, dealing with representatives of all the different team roles (PO, Dev, BA, Designer, Program Manager).

Join us in this session to learn how to deal with complex environments and get a digital product designed and developed with top quality!